Export 101: What you should know before starting export business in Nigeria (part 3)

Export 101: What you should know before starting export business in Nigeria (part 3)

In the previous articles of this series, we covered the basics of starting an export business in Nigeria, the legal and regulatory framework, and the various export incentives provided by the Nigerian government. In this final part of the series, we will delve into the importance of market research and the role it plays in ensuring the success of your export business.

The Importance of Market Research

Market research is the process of gathering and analyzing information about a specific market or industry. It involves studying consumer behavior, identifying market trends, and evaluating the competition. Market research is critical in the success of any business, and it is particularly important for export businesses operating in a foreign market.

Before embarking on an export venture, it is essential to conduct thorough market research to determine the demand for your products or services in the target market. This will help you identify potential customers, understand their needs and preferences, and tailor your products or services to meet their specific requirements.

Market research also enables you to evaluate your competition and identify opportunities for differentiation. By understanding your competitors’ strengths and weaknesses, you can position your products or services in a way that sets them apart from the competition.

Furthermore, market research can help you identify potential barriers to entry, such as regulatory restrictions, cultural differences, and language barriers. Armed with this information, you can develop strategies to overcome these obstacles and ensure the success of your export business.

Conducting Market Research

There are several ways to conduct market research, including primary and secondary research methods. Primary research involves collecting data directly from the source, while secondary research involves analyzing existing data sources such as government reports, trade journals, and industry publications.


Market research is a crucial step in starting and running a successful export business. It helps you understand your target market, identify potential customers, evaluate your competition, and develop strategies to overcome potential barriers to entry. By investing time and resources into market research, you can increase your chances of success and minimize your risk of failure in the export market.