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Harvard Enterprise Faculty (HBS) has revealed a case examine targeted on DBS Financial institution‘s digital transformation journey which was put collectively over a span of 15 months.

The DBS case examine is being taught in HBS’ Grasp of Enterprise Administration (MBA) programme and its govt schooling programs by Professor Ranjay Gulati, Paul R. Lawrence MBA Class of 1942 Professor of Enterprise Administration.

Accessible at Harvard Enterprise Publishing’s repository, the case examine is a results of a collection of interviews between Gulati and DBS’ management crew.

Different establishments which have written case research on DBS embody INSEAD, the Worldwide Institute for Administration Growth (IMD), IESE, Singapore Administration College and Nanyang Technological College.

Professor Ranjay Gulati

Professor Ranjay Gulati

Gulati stated,

“By way of my quite a few conversations with the financial institution’s executives, what got here throughout very strongly had been the digital and purpose-focused parts of the transformation and the way these permeated each stage of the organisation.


The willingness from the management to useful resource the change enabled a increase of the workforce’s innovation ‘muscle tissue’ to create a startup tradition – fairly a feat for an organisation of 33,000 folks.”

Piyush Gupta CEO DBS

Piyush Gupta

Piyush Gupta, CEO of DBS stated,

“Behaving like a startup meant shifting the financial institution’s mindset from that of a mature multinational to 1 that’s extra nimble, extra agile; one which is continually studying, experimenting and innovating on the fly.


To impact this modification at scale, we needed to educate our folks easy methods to use the instruments of innovation and supply them with alternatives to use these instruments in an setting the place it’s secure to take dangers.”

Gupta was additionally interviewed on an episode of Gulati’s latest podcast collection “Deep Goal” in December 2022.

The dialog enhances the case examine and sums up the event phases of the financial institution, digital transformation, constructing a expertise firm, being customer-centric and Gupta’s management type.


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