test your business creativity with Edition 37 of our quiz!

test your business creativity with Edition 37 of our quiz!

This weekly quiz from YourStory assessments your domain expertise, enterprise acumen, and lateral contemplating abilities

This weekly quiz from YourStory assessments your domain expertise, enterprise acumen, and lateral contemplating abilities (see the past edition right here). In this 37th edition of the quiz, we current difficulties tackled by true-life business people in their startup journeys.

What would you do if you were being in their shoes? At the conclude of the quiz, you will come across out what the business owners and innovators them selves really did. Would you do issues in different ways?

Check out YourStory’s Ebook Evaluate segment as very well, with takeaways from in excess of 335 titles on creative imagination and entrepreneurship, and our weekend PhotoSparks segment on creativeness in the arts.

Q1: Tech talent

For startups with a major concentrate on a tech-enabled product or service, it is key that they get the right expertise in spot for development as properly as scaling of the featuring. Two important roles in this regard are solution supervisor and complex architect. What is the third crucial part?

Q2: Livelihood and empowerment

Several homemakers and mothers are highly expert in creating meals products for family intake. For those who are fascinated in advertising these products, and to broader audiences, how can know-how help—beyond channels like D2C?

Q3: Tech in healthcare

Electronic engineering is making important contributions to the healthcare sector. Impact places consist of telehealth, predictive analytics, and genomics. What are some critical tech contributions in the area of prescription drugs?

Q4: Advertising and marketing effectiveness

Many thanks to alternatives for gathering customer make contact with data such as e mail ids and mobile phone quantities, entrepreneurs can send out messages in serious-time to their clients, at significantly reduced expenses than before channels. But performance is not enough—how can tech enhance engagement and expertise as nicely?

Q5: Unicorns

A unicorn refers to a startup with a valuation of $1 billion and above. Unicorns can convey huge returns to early traders, whilst also spurring far more ground breaking exercise in the respective domains. What other impacts do unicorns have?


Congratulations on owning occur this significantly! But there is much more to come—answers to these 5 inquiries (below), as perfectly as inbound links to posts with far more details on the entrepreneurs’ options. Delighted reading, satisfied learning—and content developing!

A1: Tech talent

“The most vital hires will be in your products or remedy house. Emphasis on the three Gods of your technology team—product supervisor, industrial designer/person expertise chief, and complex architect,” advises tech skilled Vivek Mansingh, author of Achieving Meaningful Accomplishment.

He advises founders to make sure these a few roles are dealt with by A-course people today. “These three people will define the likely achievements of your undertaking, specially if your undertaking is in the know-how space,” Vivek provides. Read a lot more about other elements such as exterior partnerships here.

A2: Livelihood and empowerment

Launched by Aman Porwal in 2021, MomsKart leverages the system product to produce an ecommerce market for handmade food goods manufactured by moms. Choices include merchandise like pickles, jams, and treats.

“The intention is to join regional genuine goods on a solitary platform whilst empowering gals in lesser locations,” Aman Porwal describes. MomsKart has sellers from across India, with 1,000+ selfmade meals items made by above 500 girls sellers and a community of 5,000 bloggers. Browse more about its MRR of $2,000-3,000 and other expansion metrics listed here.

A3: Tech in health care

“AI is also contributing towards reducing the charge of new drug discovery,” describes Ram Kishan Agrawal, Senior Director, Know-how, Optum Global Answers (India).

Moreover, digital applications that utilise AI-based mostly algorithms can appear up with choice drugs. “They represent the same foundation substitute but are relatively more cost-effective and supply the similar price as the recommended drug,” he provides. Go through a lot more about tech developments lowering healthcare expenses listed here.

A4: Internet marketing performance

“The advent of engineering and digital accessibility means we are no extended in an era of one particular dimensions fits all. With the quantity of info created available to makes, consumers expect hyper-personalised experiences,” affirms Avlesh Singh, Co-founder and CEO, WebEngage.

“Companies that developed buyer delight and stood the check of time in the very last two to 3 many years were the types that focused on the most essential company metric—customer retention,” he provides. Established in 2011, WebEngage gives a full-stack internet marketing automation suite. Browse much more right here about their current report, Omni Channel Consumer Engagement – A Winner’s Playbook.

A5: Unicorns

Lots of VCs in India are now concentrating on areas exactly where know-how can make a difference—such as SaaS startups, exemplified by Freshworks’ productive IPO. “Once these valuations flip to serious values, far more people today get rewarded, which in change generates further expertise in the ecosystem. This opens the path for much more people signing up for startups,” explains GV Ravishankar, Taking care of Director, Sequoia Cash India.

“India right now has the 3rd-greatest quantity of unicorns following the US and China, and the Indian startup ecosystem is a higher precedence for virtually all world wide buyers,” adds Varun Laul, Partner, Personal Equity, Investcorp. Lots of unicorns are generating white- and blue-collar employment though also actively innovating for buyer wants, in accordance to Abhay Hanjura, Co-founder of D2C unicorn Licious. Read through a lot more about unicorn dynamics here.

YourStory has also released the pocketbook ‘Proverbs and Rates for Entrepreneurs: A Environment of Inspiration for Startups’ as a resourceful and motivational tutorial for innovators (downloadable as applications listed here: Apple, Android).